Super Week is coming to the Bay Area — and this year, the story goes far beyond the game!
From celebrity tournaments and exclusive Hall of Fame experiences to pop culture, STEM innovation, and community-driven moments, a full slate of high-impact events is transforming Super Bowl Week into a region-wide celebration of sports, culture, and connection.
Media-worthy highlights include:
With celebrity talent, legacy athletes, major community impact, and visual moments built for broadcast, digital, and social coverage, these events offer multiple story angles — from human-interest and business to lifestyle and sports culture.
We’re currently booking:
Event schedules, venues, and talent announcements are rolling out soon. I’d love to connect and discuss which events best fit your coverage priorities.
Super Week 2026 San Francisco was proud to participate at the Ditka’s Gridiron Greats: Cigars with the Stars event on Thursday, February 5, 2026, at the historic Merchants Exchange Building right in the middle of all the Super Bowl excitement.
The night brought together former NFL legends, celebrities, and guests for an upscale experience filled with premium cigars and cocktails and an overall high-energy atmosphere. It truly felt like one of those signature Super Bowl week events where you’re surrounded by the game’s history and its biggest personalities!
What made it even more meaningful was the purpose behind it. The event supported the Gridiron Greats Assistance Fund, which provides medical, financial, and daily-living assistance to retired NFL players in need.
It wasn’t just a celebration — it was a way to give back to the men who helped build the league. Being in that space during such a major week in football, while also seeing the impact it has beyond the field, made the experience even more special.
We, Immersive City, are happy to be a sponsor and attend this great event in order to show support.